BCILab

The Behavioral Consumer Insights or BCI lab is a modern co-working space where we can work efficiently in smaller groups. Here, we employ a hands-on approach whether we are developing business ideas together with students, or reviewing research data together with our colleagues.

The room itself has space for up to 15 students. The room is light, colors are fresh and the natural wallpaper inspires you to think big. There is a large screen for presenting, lecturing and pitching, and the five tables with modern office chairs all have their own screen for presenting and working in groups with both digital and analog material.

As a lab, this space is utilized for behavioral and consumer insights, and the associated people work with designing services and evaluating user experiences. The lab is also the home for research related to eye-tracking, which we use for example within retail use cases to monitor customer behavior.